From Fenway To The Runway (9/12)

Boston Red Sox wives and girlfriends take part in the 12th annual charity fashion show From Fenway to the Runway presented by Neuro Brands, benefitting the Red Sox Foundation at Saks Fifth Avenue in Boston on Monday, Sept. 21, 2015. From left: event emcee

Boston Red Sox wives and girlfriends take part in the annual charity fashion show From Fenway to the Runway, 2015 (Photo Credit: The Red Sox Foundation)


On September 12th 2016, the Red Sox wives will participate in the 15th annual “From Fenway To The Runway” presented by Hotel Commonwealth and Bloomingdales. This charitable fundraiser will feature the Red Sox player wives modeling the seasons latest fashion. The proceeds from the event will benefit the Red Sox Foundation’s award winning programs for at-risk children and families.



Tiffany Ortiz (Photo Credit: Red Sox Foundation)

This years event will honor Tiffany Ortiz as this is likely to be her last fashion show because her husband David is retiring following this season.





Date My Wardrobe is excited to attend this great fundraiser. You can purchase your tickets by clicking here



Photo Credit: The Red Sox Foundation


Fashion Rack Night Out: An event to bring together the Boston fashion community

Date My Wardrobe hosted an event -Fashion Rack Night Out, in partnership with Annika Roser of Ma Cherie Studios (The Knot-Best Of Weddings), an award winning boudoir photographer based in Boston. The event was held at Liquid Art House, the innovative gallery-restaurant concept in the heart of Boston. The lounge area was decked up with the beautiful art, photography area for fashionistas to take pictures and ample space for the fashion and beauty vendors to showcase their work.

DMWFashionNight062216 11On a beautiful summer evening on June 22nd, Date My Wardrobe hosted its first summer event promoting local fashion designers on the DMW app. Liquid Art House was a perfect location to hold a fashion event like this one where bunch of local fashion designers on Date My Wardrobe were present including Candice Wu (Best of Boston Weddings 2016), Colette Chretien (La Fille Colette) and Maria Bablyak.

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[From L-R] Maria Bablyak, Candice Wu and Colette Chretien

Attendees got a chance to meet with other event partners including gorgeous Helena Grant (Style Consultant) from HGrant Style, Annika Roser from Ma Cherie Studios and
Jessica Pica (Beauty Consultant) from Beauty Counter reps.
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Helena Grant, Annika Roser & Jessica Pica

Attendees tried on La Fille Colette’s stunning and colorful summer collection. Maria Bablyak showed her beautiful scarves collection. Here we are not talking about cashmere scarves but beautiful hand-painted silk scarves that can effortlessly take any outfit to the next level. These are perfect for the summer and an added accessory which you can tie one on over a swimsuit, onto your purse or around your neck in so many different ways. Maria’s silk carves will take your breath away and you can’t help but imagine yourself at one of the locations she has hand painted on those scarves including Castellammare del Golfo in Sicily. If you haven’t checked out the collection by the designers yet, you can do so now on Date My Wardrobe app.
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Maria Bablyak showing her gorgeous hand painted silk scarves. Every scarf has a story behind it.

 Candice Wu Couture showcased her gorgeous bridal collection (in her latest catalog) and bridal jewelry.
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Perfect bridal jewelry available at Candice Wu Bridal

The event ended with a raffle and the winner got to take home awesome goodies. The winner was…drum role please …Carly Brilliant – who earned a professional photo shoot, a Victoria’s Secret gift card, a Personal Style session, $50 OFF in the next 3 DMW rentals, a blo out in the Blow Dry Bar, a Mini Luxe gift card and a Massage Envy gift card.
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Helena Grant with our raffle winner – Carly Billion

 We’ll be hosting more events like #BostonFashionRack so don’t worry! Prevent #FOMO and follow us on social media and we’ll keep you in the loop!
If you want to see how the night ended, check out all the pictures here!
© 2016 Patankar Photography & Design

Summer means color!

Guest Blogger: Helena Grant (Wardrobe Stylist, Boston).
Rent these looks in Boston this summer!

“Summer means color! It’s a celebration of cheery hues and effortless style.  I lean towards dresses that are fun, polished and offer versatility.  Below see my top picks from the current Date My Wardrobe lineup. ”

Ada in coral and charcoal by La Fille Colette

Love the peek-a-boo back and the sporty flair of this dress – equally effective for work with a buttoned blazer and low wedges or for playtime with white sneakers; throw on some fun yellow heels for a night out!

Flower cocktail dress by Candice Wu

This fun, flirty, picturesque dress would be at home at a wedding, a garden party or a museum fête.  Wear it with leather leggings and a jean jacket for a twist of punk at a rock concert.  The hi-lo bubble hemline makes me want to bounce and twirl.

Abstract wrap dress by Denise Hajjar

There’s a reason this take-me-anywhere silhouette is so timeless.  Here in jewel tones it’s wearability increases and takes you from the boardroom to the billiards table.  Limitless possibilities.  Isn’t that what we all want from our clothes?
Blogger Background:
Helena has been styling for commercial and personal clients since her 2009 foray into the fashion world.  To the delight of her following, she officially launched H.GrantStyle in April 2015.  She can often be seen, with any number of garments fluttering around her, peddling a pink bike named Bubbles.
You can read more about Helena on our stylist spotlight post.
All these dresses and more are available to rent on Date My Wardrobe! It’s all yours for 4 days. Download the app now.

Designer Spotlight: Jeffrey Dickerson



Jeffrey Dickerson is the Providence-born designer whose love for fashion grew out of his love for construction and whose talent was born from his innate creativity and his studies at The School of Fashion Design Boston.

Here is our interview with Jeffrey:

When did you know you wanted to be a fashion designer?

I didn’t know exactly when I wanted to do fashion design. I needed to find an outlet to be creative and found that this school offered just fashion related courses and I had already knew how to sew so it seemed to be a perfect match. It wasn’t until I actually started classes that I realized that I actually like doing this and could be creative and enjoy working.

Where do you get inspiration?

I get my inspiration from a lot of things. My aesthetic tends to be very classic (Christian Dior, Chanel, Valentino) and then I mix it with different ideas that I have or trends that are big at the moment.

What drives your work ethic?

I am naturally a work oriented person. My parents work hard and that has rubbed off on me. When I have an end goal/deadline in mind, nothing can stop me from reaching/completing it.

How have you developed as an artist over the years?

I started with being very wild as a designer because I could while I was in school. I then realized that what I was designing looked great in photos but I couldn’t sell them. I started creating more wearable and sellable designs. They still have an interesting flare but they can but used more often.


Photo Courtesy of Mike Yeager Photography

What is the biggest lesson you’ve learned since entering the fashion industry?

The biggest lesson I’ve learned is you have to be nice to any and every one. This is a competitive field, but being that person that thinks they are better than everyone else isn’t going to get you far. Meeting every person that is in this business and being kind to them can get you great opportunities that you might not ever get on your own.

How would you describe your brand?

I’d like to think my style is classic silhouettes with modern twists in fabric choices and styles.

Do you have any rules you live by, fashion or otherwise?

Be a kind person. No one dislikes the person who smiles and is uplifting. I wouldn’t have had the amount of opportunities that I’ve had so far if it wasn’t because of positive energy.

If you could have any celebrity spokesmodel, who would it be?

I do love Lady Gaga and her style. She would be the true definition of my style. She can be very classic and very avant-garde and I try and mix those two styles together.

What are your plans for the future?

My future can go two ways: I will either establish myself and try to create my own brand or I will work with a company becoming someone of importance in the construction aspect, since that is what I am best at.

Who are your favorite designers and why?

Alexander McQueen. When he was alive, he made the most beautiful and interesting clothing. He was a tailor by trade and his work definitely proves that. McQueen’s style still lives on today. I still love the ideas that the new creative director, Sarah Burton, comes up with it. It is true to his work.

Here are a few pieces from Jeffrey Dickerson’s collection that are available to rent on the Date My Wardrobe app:

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You can rent (or buy) Jeffrey Dickerson’s pieces exclusively on Date My Wardrobe! Download the app here.


Stylist Spotlight: Helena Grant


Slack for iOS Upload-1A Boston-based stylist for commercial and personal clients, Helena Grant of H.GrantStyle began her journey in the fashion industry as a handbag designer with her own line. But when she helped a friend overhaul her personal style, she realized her talent in the styling arena and how it gave her much more enjoyment and gratification than the loneliness of creating.

A lot of it is psychology. Tapping into what makes them feel best. Sometimes they don’t even realize what that is,” says Grant on how she chooses which looks work for each individual client, “You may have to push their boundaries a little, educating and coaching them on what looks good and why, and what doesn’t look good and why.”

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Helena Grant (Stylist)

As for her personal style, Grant describes it as being “effortless and empowering”, easily taking her from work with her clients to home with her child. And how she dresses herself has also informed her development as a stylist over the years. “I have to be in touch with my own style and personality,” she notes.

The most memorable moment of her career as a stylist was the H.GrantStyle launch party. “Everything was fabulous and perfectly planned from the signature drink to the male-model bartender (who was also shirtless) to my killer outfit. Party in full swing, it was time for my toast. I loosened the champagne cork, and as I was walking through the crowd to an open space, the cork popped out and went flying – it literally bounced off walls and the ceiling,” she remarked, “It was an unexpected twist that I took in stride, and I like to think it made my remarks even better. I certainly didn’t have to do much to get the attention of the room at that point. It was a great reminder that though you can’t plan for everything you should be ready for anything!”

Aside from that reminder of life’s spontaneity, the biggest lesson she’s learned since entering the fashion industry is that “it is important to stay true to what [her] perspective is and to also stay sensitive to [her] clients needs.” And the fashion rule she lives by is that “you never know where you will find inspiration. You just have to keep your eyes open.”

Slack for iOS Upload (6)The one must-have item she thinks every woman should have in her wardrobe is a “fabulous pair of flats”! But she is loving the athleisure trend right now, especially the combination of sneakers and dresses.

And to all the Boston fashionistas, this advice is for you. Grant says, “While uniform is  very effective way to dress, try to move outside of your comfort zone. You don’t have to look like everyone else to fit in.”

One way to do this is through the high-end clothing rental industry, which Grant believes is a “brilliant premise” that is “giving access where people might think they can’t attain those price points.They may not want to make complete investment and commitment, but this way they can have the enjoyment of wearing and renting it. And they can have more fun!”

In fact, Grant rented a La Fille Colette dress through the Date My Wardrobe app for the Boston Business Women Innovation conference held on 5/9. She also thinks that “Denise Hajjar has a lot of great designs” with “vibrant prints and colors…that can take you from day to night.” Here is a video of Helena talking about her work as a stylist and her experience with Date My Wardrobe.

To rent or buy from La Fille Colette, Denise Hajjar, or many other local Boston designers, download the Date My Wardrobe app!


Silk Scarves for Mom

In celebration of Mother’s Day, we have curated a special selection of 6 hand painted silk scarves by designer Maria Bablyak that any mom would love! You can rent and buy every one of these scarves (and more) on the Date My Wardrobe app!

1. Adventurous Mom: Sicily Silk Scarf

This scarf was inspired by Castellammare del Golfo, Sicily and captures the simplicity, honesty, and serenity of the town.

2. Thoughtful Mom: Snow Silk Scarf

Subtle and elegant, this Boston spring-inspired silk scarf will enhance any look and will be a piece to treasure.

3. Courageous Mom: Ikebana Silk Scarf

This Japanese Ikebana silk scarf has powerful colors and a bold design, making it a beautifully unique statement piece.

4. Loving Mom: Fresh Air Silk Scarf

Light and fresh, this is the ideal scarf for you to channel the life and vibrancy of spring through your outfit.

5. Selfless Mom: White Nights Irises Silk Scarf

This delicate silk scarf magically transfers the White Nights of St. Petersburg to Boston, with the State House depicted as well.

6. Whimsical Mom: Summer Field Silk Scarf

Summer, sun, and wild flower fields all come to mind when gazing upon this warm and vibrant accessory. The design was created using a different technique of covering the initial coat of paint with hot wax, then coating over the dry wax to fill in the gaps (thus creating the cracked effect), and finally removing the wax.

Download the DMW app to rent these scarves for your mom this weekend!

Date My Wardrobe is the Gateway to an Infinite Wardrobe

Release Date: 5/3/16

Contact Name: Amrita Aviyente    

Organization: Date My Wardrobe


Date My Wardrobe is the Gateway to an Infinite Wardrobe

Date My Wardrobe is bringing sharing economy to the fashion designers

Boston, MA: Date My Wardrobe is bringing sharing economy directly to the fashion designers in Boston, giving them a mobile platform for their collection to be discovered and making it easier for consumers (women) to rent out pieces from their high-end collection for a 4-day rental period. Consumers also have an option to purchase any of the items listed on the app.

“It’s brilliant! You can rent from local fashion designers. You don’t have to commit to anything,” said Helena Grant, Founder/CEO H.Grant Style. “With Date My Wardrobe you can rent something which is a bit jazzier than what you might typically wear, and that truly expresses who you really are. Even better, you can purchase the item after renting it.”

Amrita Aviyente, founder and CEO of Date My Wardrobe, is giving the local, high-end designers a mobile platform to be discovered and giving them a new revenue stream by introducing rentals. “The future of rentals in the fashion space excites me,” says Aviyente. “It is not just about saving but also convenience, giving users the ability to find these designers near them. Users have more options to choose from for special occasions or even ready-to-wear without having to commit.”

Date My Wardrobe’s 100+ listings include dresses, clutches & silk scarves from half a dozen designers from Boston including Denise Hajjar (InterContinental Boston) and Candice Wu (South End). Many more designers will be launched in weeks to come. The categories for the listings include cocktail dresses, ready-to-wear and bridal.

In building Date My Wardrobe, Aviyente combines her software engineering background with her passion in the fashion space. She came up with the idea trying to solve her own problem – having access to high end fashion without having to buy it. “I wanted to make access to high-end collection easily accessible and affordable,” said Aviyente.

Date My Wardrobe is a Boston based, mobile first, consumer/fashion tech company focused on bringing the sharing economy to the fashion designers and giving women access to high end fashion through an iOS app. Date My Wardrobe was part of Babson College’s Butler Venture Accelerator program.

You can visit the website at or download the Date My Wardrobe app on the app store.


Download it now for the iPhone and iPad on Apple App Store




To Rent or Not To Rent? Wedding Edition

To Rent or Not To Rent? Wedding Edition

With the average wedding costing around $32,641 and the average spent on a wedding dress around $1,375, according to a 2014 survey by The Knot, the social pressures to have a dream wedding come with definite economic costs. However, the recent trend of wedding gown rental alleviates many of those burdens without sacrificing the appeal of having a high-end designer gown. After all, most women don’t re-wear their wedding dresses (unless you’re Liberty Ross at the Vanity Fair Oscars party).

Designer on a Dime

Of course, cost is one of the biggest appeals of renting over buying your wedding dress, because you can get a fabulous designer gown for a fraction of the price. For many brides, a couture wedding dress is simply outside of their budgets, but renting opens up a world of possibilities for the Pinterest wedding you can now comfortably afford.

Versatile Fit

Since wedding dress sizes also run so small and bridal boutiques can only carry a limited range of those sizes, renting allows for an expanded offering of shapes and fits.

Easy Post-Wedding Care

You don’t have to worry about cleaning or storing it after!

Destination Weddings

Imagine having to ship your dress across the country or across the world. If you simply have your dress rented in the city you will be in, then you can conveniently pick it up without the hassle of transport.

Feminism, right?

Men rent their tuxedos, so why wouldn’t women do the same? Perhaps, the subconscious gender bias in our culture has made it so that “emotionally attached” women feel the need to own mementos. I mean, why aren’t men expected to buy their wedding day outfits and pass them on to their sons? Where’s the equality in that?

Nevertheless, the only downside of renting a dress is not being able to pass it down to a future generation (but styles do change a lot over time) or not having it as a keepsake (that would likely be stored in the closet, only pulled out on sentimental “Remember when…” occasions). Plus, the memories that will be captured in photos and in film will last a lifetime!

Here are a few bridal gowns from Candice Wu’s collection that are available to rent on the Date My Wardrobe app:

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For Candice’s dresses, if your size is not listed on the app, your dress will be custom made in 3 to 4 months time. And if you are in the Boston area, you can always schedule to meet her in person to try on your gown before renting!

You can read our blog post here about some great Fall 2016 bridal trends as well!

You can rent Candice Wu pieces exclusively on Date My Wardrobe! Download the app here.


Luxury Beyond Product

Luxury Beyond Product

Bringing together bright minds and current leaders in the luxury retail space, the New York Times International Luxury Conference was recently held in in the Hotel Trianon Palace Versailles in Paris from April 4-6th.

New York Times fashion director Vanessa Friedman hosted and moderated the conference along with other award-winning New York Times journalists. The goal of the conference was to address the profound opportunities and definite challenges that face the luxury landscape today by bringing together global perspectives from across business, fashion, art, sports, entertainment, and economics.

Former Global C.E.O. of Chanel Maureen Chiquet, President and C.E.O of Gucci Marco Bizzarri, Head of Market Development for Facebook and Instagram Matt Jacobson, C.E.O. of lululemon athletica Inc. Laurent Potdevin, and Chairman of the Board of Tiffany & Co. Michael Kowalski were merely a few of the several high-power speakers who participated, analyzed, and debated at the three-day luxury conference.

And the agenda included topics such as “Is the Logo Really Over?”, “Strategic Sustainability”, “Can You Quantify Goodness?”, “The Power of Sports”, and “The Future of Digital Culture”.

One highlight of the invitation-only, €3,495 fee event was a private visit of the Château de Versailles and a Gala Dinner in the Galerie des Batailles, a huge gallery that occupies the first floor of the palace.


The event was also highly discussed on Twitter using #NYTLuxury. Here are some of the top tweets:

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There’s no doubt that it is vital to facilitate conversation around the luxury market to address its current and future role in retail, particularly as consumer outlook evolves and sustainability becomes fittingly unavoidable. So we can be hopeful because the International Luxury Conference provides a space to do exactly that, particularly since this is only one of many global conferences that The New York Times hosts to deepen understanding of crucial topics.

Designer Spotlight: Maria Bablyak

Maria Bablyak, a Modern Renaissance artist with a broad spectrum of artistic skills and interests in research and art history, is the designer of a collection of gorgeous hand-painted silk scarves that are now available on Date My Wardrobe!

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Art and design runs through her veins. Maria’s father was a multidisciplinary artist and professor at the Mukhina College of Art and Design in St. Petersburg, Russia where he taught art composition, and her mother was a professional painter and architect. Maria was born to follow this passion. For her education, Maria entered the Baron Steiglitz State Academy of Art and Design (formerly known as Mukhina) and studied a program of architecture, interior design, fashion, and textiles. After her first year at school, she knew she wanted to be a designer. While there, she made her first collection of hand-painted silk scarves, and her work was often selected for a number of “Best of School” exhibits. After school and after she moved to the United States, her accolades only continued. 

In 2003, she received a major international art award at the Contemporary Art Biennale in Florence, Italy: a Lorenzo il Magnifico Medal in the painting category. In 2013, her work was selected by to be shown at Times Square in New York City. And she has also had solo shows in the Cultural Center of Castellammare del Golfo in Sicily, in the National Heritage Museum in Lexington, MA, and in the “From Russia with Art Gallery” in Newton, MA. Her textile work was featured in ArtCoop in Cambridge, MA, and her early watercolors are sold at the Hermitage Museum shop in St.Petersburg, Russia.

Outside of the studio, her public art projects include painting murals in the historical First Congregational Church in Woburn, MA. Recently, she was painting a harpsichord soundboard in the 18th century French style for which she researched and used historically accurate pigments, binders, and solvents. 


Maria Bablyk painting traditional botanical motifs on a harpsichord soundboard.

Furthermore, Maria’s botanical artwork has been repeatedly chosen for exhibits at the annual Flower and Garden Show in the Boston World Trade Center and for the traveling show, “From the Mountains to the Sea”, that features native plants of New England. And last year, Maria’s work was selected for one of the most prestigious botanical art shows in the U.S. at the Filoli Gardens in California.

From scientific illustrations to painting on silk, from impressionistic paintings to abstract art, from color consulting to interior design, Maria constantly explores new ways of expression. Her work ethic is driven by the difficulty of the techniques she employs. She says that “technique is difficult because you cannot correct anything. But at the same time, it is liberating because you can’t control 100%. You can control 80%, and 20% you give it freedom.” So when she makes her scarves especially, she thinks of them as pieces of art rather than merely fabric with a painting.

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There is an ancient belief in Russia: we are just a medium to produce beautiful art. After our deaths, we are surrounded by all the work that we created,” said Maria, “I will never do anything that is disturbing and ugly. There is enough ugliness in life. My purpose as an artist is to create beauty.” 

In the future, Maria wants to continue creating beauty through one-of-a-kind pieces. She is also planning to come up with a clothing line and to have limited editions of printed scarves.


Maria’s scientific illustrations are also on display at the Chestnut Hill Mall until May 8th. You can rent Maria’s silk scarves exclusively on Date My Wardrobe! Download the app here.